JSC „Smile Group“ is a company, that was founded in 2010. On one hand, our primary goal was to connect all traditional lithuanian craftsmen into one network and make it simple for them to distribute their works. On the other hand- desire to fit natural fabrics into up-to-date designs with practical and stylish ideas, because we miss that a lot in this „plastic“ era.
As time went by, we noticed the tendency, that if the idea is good, and it is developed properly - people have a tendency to gain interest in it, and as it is made only from natural fabrics, another lifestyle option is created.
During the last year, we were combining the knowledge of craftsmen, our hi-tech tools and the desires of our customers, according to our past experience. What came out of that- was a first „Earring tree“, made only from wood.
The word about the practical application of the idea, did not took the time to get spread. It is stylish and practical to hang various bijouterie onto natural fabric object, that is formed as a tree itself, instead of hiding them in the box or holding in a messy pile. Due to its practicality and comforting design it quickly found its place in various interiors as there were several new models released.
What happened next? The last stage of development took place with an intention to make this tree a top quality, easy to use, easy to assemble and easy to manufacture item, which could find and enrich any place at any house worldwide.
Despite all the energy dedicated to an „Earring tree“, our team was capable to develop a strong and trust based craftsmen community, which continues to maintain traditional line of lithuanian traditional craftsmanship. What is more, after seeing what benefits personal development can bring to every person, we decided to create an individual self-development growth program, which can be used by any person to fit his/her individual needs. It is now taking its first steps under the name of SGMotivation.